Attendee perks are benefits we offer to selected partners to generate leads pre- and post-event.

Selected partners create an exclusive offer (through a discount code) of their product or service which we will push out to all Web Summit attendees before, during and after the event.

Attendee perks campaigns offer a number of key benefits:

Lead generation

• You have the chance to get your offer in front of 70,000+ Web Summit attendees. 

Brand awareness and product exposure

• You’ll get free branding across our network before, during, and after event.
• This is particularly beneficial when launching a new product or service – you can choose to promote it specifically through your perk.  

1. Submit your exclusive offer by Monday, September 2.
2. Create a specific discount code, linked to your dedicated landing page, your own online store, etc.
3. Our team will review and, if approved, it will be added to the attendee perks website and promoted via regular newsletters to all attendees, social media posts, ticket benefits.
4.  We will send an email to subscribed attendees with the discount code and the link to your attendee perk.
5. Subscribed attendees will avail of the attendee perk by following the link you have provided, using your exclusive Web Summit discount code.
6. We will share with you the number of leads you have generated through the attendee perk after the event.

Guidelines for a successful attendee perk campaign:

• Your perk is exclusive to event attendees
• You have generated an exclusive discount code
• The discount code links to a landing page on your website
• Your perk has monetary value
• Your perk is not a competition
• Move away from % discounts in descriptions whenever possible, instead call out the perk’s value

You can download the full attendee perks overview here.

See below examples of some of the most successful perks at Web Summit 2018.

Free trial-based

Lime empowers people to enjoy a new urban way of life. Download our mobile app, redeem our exclusive Web Summit code and be part of the movement with a free 20 minute ride! #RespectTheRide.

BTC.com: Are you interested in the world of cryptocurrencies but never had the chance to start? Get some Bitcoin Cash for free and experience the magic of decentralisation! 

Credit-based

SendGrid is offering access to its Accelerate Program for Web Summit startups. This gives you access to their cloud email delivery platform for 12 months with over $1,500 in credits.

Discount-based

Rent your next mid to long-term accommodation online. Web Summit attendees can save 15% on the Spotahome booking fee on their new rental home online from anywhere in the world.

• September 2 – Submit your offer. The earlier you submit the better
• September 10 – Campaign launch, dedicated newsletter and social media post on partner perks 
• October 15 – Second dedicated newsletter on partner perks and social media post  
• November 12  – Final newsletter post-event and social media post
• November 15 – Campaign is over 

Submit your attendee perk through the form here.